Ο Τζιπιτής με είπε:
Yes. Since the 2025–26 season, Adidas has internally reorganized many of its football clubs into sponsorship tiers. These tiers mainly determine:
Whether a club receives HEAT.RDY / CLIMACOOL+ authentic shirts
Availability of Trefoil lifestyle collections
The amount of training, travel and fan merchandise
Global marketing exposure
Whether shirts are sold worldwide or only in selected markets
The level of design customization and collaboration with Adidas.
🟢 Elite (Global Elite)
These are Adidas' flagship football clubs.
Club Since
Real Madrid Long-term
Manchester United Long-term
Arsenal Long-term
Bayern Munich Long-term
Juventus Long-term
Liverpool 2025 (returned to Adidas)
These clubs typically receive:
Authentic player shirts worldwide
Extensive Originals/Trefoil collections
Retro releases
Lifestyle apparel
Highest marketing priority
Largest seasonal apparel ranges.
🟡 Local Elite
These clubs receive premium treatment within their regions but are one step below the global Elite clubs.
Current Local Elite (2026–27)
Club
Ajax
Benfica
Olympique Lyonnais
Fenerbahçe
Aston Villa
AS Roma
Newcastle United
Celtic
Benefits generally include:
Authentic CLIMACOOL+ match shirts
Trefoil away kits
Expanded lifestyle collections
More bespoke apparel than standard clubs, though still less than Global Elite.
🔵 Big Clubs / Standard Adidas Clubs
These clubs are fully sponsored by Adidas but receive a more standard commercial package.
Examples include:
Leeds United
Union Berlin
Eintracht Frankfurt
Hamburger SV
FC Nürnberg
FC Copenhagen
Sparta Prague
Inter Miami CF
LA Galaxy
Los Angeles FC
Flamengo
Boca Juniors
These clubs generally receive:
Replica and authentic kits (depending on market)
Smaller training and fanwear ranges
Less lifestyle apparel
Fewer global launches and collaborations.
Summary
Tier Typical Benefits
Elite Full premium treatment, worldwide marketing, largest collections, authentic kits, Originals/Trefoil releases
Local Elite Authentic kits, Trefoil away shirts, expanded apparel, regional premium status
Big / Standard Standard Adidas partnership with smaller merchandise collections and less marketing emphasis
One interesting recent change is Adidas' decision to elevate clubs such as Ajax, Benfica, Lyon and Fenerbahçe into the Local Elite tier, showing a strategy of investing more heavily in major clubs with strong regional followings without placing them in the very top global category.
Και αφού τον ρώτησα να με πει πώς η Adidas αποφασίζει σε ποια κατηγορία ανήκει κάθε ομάδα, με είπε ότι ενώ η Adidas ποτέ δεν έχει δημοσιοποιήσει αυτά τα κριτήρια (τα οποία μάλλον είναι πωλήσεις παγκοσμίως, πωλήσεις τοπικά, γενικά να παράγεις γκαφρά και να σε ξέρουν/βλέπουν/αγοράζουν τα προϊόντα σου παγκοσμίως), είπε ότι για να ανέβει ο ΠΑΟΚ στα μάτια της Adidas:
For a club like PAOK to move into a higher Adidas category, it would likely need a combination of:
sustained qualification for the Champions League,
significantly higher international visibility,
much stronger global merchandise sales, and
evidence that Adidas-branded lifestyle products featuring the club could succeed beyond Greece.
Χαιρέτα με τον πλάτανο.
ΠΑΟΚ δεν είναι μόνο το ποδόσφαιρο ανδρών. Στήριξη σε κάθε ομάδα που φορά το Δικέφαλο.
ΑΣ εκσυγχρονίσου να παίρνουμε εισιτήρια από το ιντερνέτ, φτιάξτε ΜΠΟΥΤΙΚ και ΕΠΙΤΕΛΟΥΣ ασχοληθείτε με τον αθλητισμό των ΑμεΑ και τα e-sports!